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This webinar, part of the Vietnam Innovation Summit series, showcases Pizza 4P‘s innovative approach to sustainability. Ms. Sanae Masuko, Co-founder and Deputy CEO, shares how technology, from mobile ordering systems to waste-recycling initiatives, enhances customer and employee satisfaction. Pizza 4P’s commitment to creative zero-waste solutions, such as cricket flour pizza bases and utilizing discarded shells in animal feed, demonstrates their dedication to a greener future. The webinar also highlights the importance of adapting sustainability strategies to different cultural contexts, particularly in Vietnam and Cambodia.
Vietnam Innovation Summit 2024:
Shaping a Sustainable Future
Join us at the Vietnam Innovation Summit 2024, held on November 15-16 at the Rex Hotel in District 1, Ho Chi Minh City, to explore cutting-edge solutions for a sustainable Vietnam. This premier event connects policymakers, investors, corporations, and startups to foster collaboration and drive impactful change. Stay tuned for updates on the summit agenda and registration details.
Q&A Highlights:
How crucial are talent and finance in driving sustainability?
Both financial resources and skilled talent are crucial for driving sustainability initiatives. While securing funding is always necessary, identifying and recruiting individuals who are genuinely passionate about and aligned with our sustainability vision is even more critical. These individuals become the driving force behind implementing and championing sustainable practices within the organization.
How do you engage customers with sustainability?
Engaging customers with sustainability can be quite challenging. Simply conveying the message only sometimes translates into changed behavior. Inspiring customers and highlighting the positive impacts of their sustainable choices is more effective. We focus on making sustainable options attractive and convenient. However, it’s important to acknowledge that even well-intentioned and seemingly popular ideas, like our vegan cricket burger, may not always achieve commercial success.
How does technology support sustainability? Do you measure customer perception of alternative proteins?
Technology plays a vital role in supporting our sustainability practices. We frequently experiment with new technologies to improve efficiency and reduce our environmental footprint. This process inevitably involves some failures, but we embrace a “fail fast, learn fast” approach. Regarding alternative proteins, we don’t currently measure customer perception on a global scale. However, we conduct regular sustainability surveys to gather feedback from various stakeholders, including customers. We believe in promoting positive communication about food choices and inspiring exploration rather than criticizing existing preferences.
How do you link innovation and sustainability for customers and employees?
At Pizza 4P’s, innovation and sustainability are intrinsically linked. Sustainability forms the foundation of our company vision, and innovation provides the tools and methods to overcome the challenges we encounter in pursuing that vision. By focusing on customer satisfaction and developing products that are not only attractive and convenient but also sustainable, we aim to create a positive feedback loop where happiness and sustainability reinforce each other.
Some applications of innovation at Pizza 4P’s.
Source: Pizza 4P’s
What are the differences in applying sustainable solutions in Vietnam and Cambodia?
Our approach to sustainability is adapted to the specific context of each market. In Cambodia, where waste management is a significant issue, we focused on developing a zero-waste restaurant concept. This involved minimizing waste generation and maximizing recycling efforts. In Japan, where sustainable and organic producers are more prevalent, we implemented the “Oneness” concept. This initiative connected consumers directly with the producers of their food, fostering a sense of gratitude and appreciation for sustainable and organic practices. Our goal is always to deliver value in a way that resonates with the local context.
Pizza 4P’s unwavering commitment to sustainability, fueled by innovation and a deep understanding of the regions in which they operate, is evident in their approach. From cricket flour pizza bases to zero-waste restaurants, they are not merely adapting to a greener future, but actively shaping it. By connecting customers, employees, and stakeholders with their vision, Pizza 4P’s demonstrates that sustainability is not only beneficial for the planet, but also a key ingredient for happiness and business success. Join them on this journey towards a more sustainable and delicious future.
Rewatch Webinar 1: 4P’s Journey: Nurturing Happiness Through Sustainability x Innovation
